Every farm. Every item. Tested for 400+ contaminants.

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The word 'FARE' in bold, uppercase letters on a black background.
The word 'FARE' in bold, uppercase letters on a black background.

About Us

Making clean food

the new standard

We’re building a national transparency standard rooted in independent testing, measurable thresholds, and product-level accountability.

Get Verified

A purple and white striped eggplant with a small sticker on it, against a white background.

About Us

We're on a mission to make clean food the new standard

We’re building a national transparency standard rooted in independent testing, measurable thresholds, and product-level accountability.

A purple and white striped eggplant with a small sticker on it, against a white background.

Get Verified

Our Mission

Building toward a cleaner, more transparent food system

We are establishing a clear, enforceable framework that defines how food should be grown, tested, and verified. By aligning producers around measurable benchmarks and public accountability, we’re laying the groundwork for a system where transparency is consistent, credible, and built to scale.

Our Goal

Restoring trust through

accountability and integrity

Trust is rebuilt when standards are visible and compliance is measurable. Our goal is to introduce defined thresholds, consistent verification, and transparent reporting that hold producers accountable while giving consumers confidence grounded in evidence rather than assumption.

Our Impact

Developing lasting impact to better human health

Long-term health begins upstream. By raising production standards, reducing exposure to avoidable contaminants, and aligning food integrity with measurable criteria, we aim to create systemic improvements that extend beyond individual products and influence the broader marketplace.

Our Standards

Building the future

of clean food

The Fare standard begins at the source. Producers must meet defined requirements for how food is grown, raised, and handled, covering inputs, soil management, animal welfare, and overall stewardship. Farms are screened for compliance through contaminant analysis at the product level.

Our Standards

A herd of brown cattle standing in a field of tall green grass under a partly cloudy sky.

The first fully transparent food

label for farmers and producers

Become a Fare verified producer today and equip your products with the first fully transparent label, designed to prove quality, build loyalty and trust, and drive consumer demand.

The first fully transparent food

label for farmers and producers

Become a Fare verified producer today and equip your products with the first fully transparent label, designed to prove quality, build loyalty and trust, and drive consumer demand.

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© 2025 Fare (Fare Inc.)

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Support

For Institutions

For Producers

Stay in touch

© 2025 Fare (Fare Inc.)

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Support

For Institutions

For Producers

Stay in touch

© 2025 Fare (Fare Inc.)

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.