Every farm. Every item. Tested for 400+ contaminants.
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Fare Verified
A new verification
standard for clean food
The Fare label establishes measurable and transparent standards to define food purity, nutritional quality, and producer integrity. Through independent lab testing, Fare sets a new benchmark for transparent and verified food.
Get Verified
Fare Verified
A new verification standard for
clean food
The Fare label establishes measurable and transparent standards to define food purity, nutritional quality, and producer integrity. Through independent lab testing, Fare sets a new benchmark for transparent and verified food.
Get Verified
Overview
What We Verify
What We Test For
Customer Loyalty
The first fully transparent
food label
One label. 500+ contaminants screened.
The first transparency label backed by independent contaminant screening, verified nutrient analysis, and documented producer standards, consolidated into one unified verification system.
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See Our Farms
Fare Verified
Build trust with real
data, not just claims
Tested, verified, and accessible by QR.
Showcase the data behind your standards. Make contaminant screening and nutrient quality visible at the product level, giving buyers clear, verifiable proof of what sets your products apart.
Producer Profile
Let your story attract
new customers
Make your standards visible to every buyer.
The Producer Profile turns your farming methods into visible proof. Buyers can see your growing practices, location, certifications, and verification data in one transparent view, helping you stand out in a crowded market.
What we verify
Nutrient Density Testing
We analyze measurable micronutrient levels, including vitamins, minerals, and key antioxidants. This allows nutrient density to be quantified against standardized baselines.
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Producer Profile
Producers can showcase their production standards, certifications, growing methods, and quality protocols within a verified profile tied directly to each approved product.
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What we verify
Contaminant Testing
We screen each product for pesticides, heavy metals, veterinary drugs, and other production-related contaminants using comprehensive multi-residue laboratory panels.
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Nutrient Density Testing
We analyze measurable micronutrient levels, including vitamins, minerals, and key antioxidants. This allows nutrient density to be quantified against standardized baselines.
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Producer Profile
Producers can showcase their production standards, certifications, growing methods, and quality protocols within a verified profile tied directly to each approved product.
Learn more
What we test for
For more information on residue limits, see Residue Limits.
Our Standards
Agrochemical Residues
We test for pesticide, herbicide, and fungicide residues at the product level, verifying that levels meet strict internal thresholds, not just regulatory minimums.
Heavy Metals
We screen for lead, arsenic, cadmium, and mercury using certified laboratory methods to ensure contaminant levels remain below established safety limits.
Antibiotics & Hormones
Animal products are tested for antibiotic residues and synthetic hormone exposure to confirm clean inputs and responsible production practices.
Nutrient Composition
We analyze vitamin, mineral, and antioxidant levels to validate nutrient density and compare results against established USDA baselines.
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Customer Loyalty
Built for producers,
trusted by consumers.
Defined production standards and third-party testing translate directly into measurable increases in consumer trust. Clear product transparency verified through independent testing, create visible accountability that consumers recognize.
See Our Standards
5.75x
Increase in consumer trust
† Label Insight. Transparency ROI Report. Industry research study.
Customer Loyalty
Earn preference while
attracting new customers
Turn proof into competitive advantage.
Consumer trust creates a clear market advantage in consumer buying decisions. Transparent standards and product-level data distinguish your products from opaque competitors while earning preference with new buyers.
Higher ROI
400%
of companies outperform competition when trusted by consumers
† Deloitte Digital. TrustID™: Building trust through data.
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Customer Loyalty
Build loyalty and
outperform competition
Measured quality drives consumer demand.
Build loyalty and reinforce your position on the market with verified transparency. Clear, accessible proof supports repeat purchasing and reduces churn among buyers who prioritize substantiated quality over marketing claims.
Customer Loyalty
94%
of consumers are more likely to be loyal to a brand that offers full transparency
† Label Insight. Transparency ROI Report. Industry research study.
Get Certified
The first fully transparent food
label for farmers and producers
Become a Fare verified producer today and equip your products with the first fully transparent label, designed to prove quality, build loyalty and trust, and drive consumer demand.
The first fully transparent food
label for farmers and producers
Become a Fare verified producer today and equip your products with the first fully transparent label, designed to prove quality, build loyalty and trust, and drive consumer demand.
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Support
For Institutions
For Producers
© 2025 Fare (Fare Inc.)
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Support
For Institutions
For Producers
Stay in touch
© 2025 Fare (Fare Inc.)
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Support
For Institutions
For Producers
Stay in touch
© 2025 Fare (Fare Inc.)
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.