Every farm. Every item. Tested for 400+ contaminants.

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The word 'FARE' in bold, uppercase letters on a black background.
The word 'FARE' in bold, uppercase letters on a black background.

Fare Verified

A new verification

standard for clean food

The Fare label establishes measurable and transparent standards to define food purity, nutritional quality, and producer integrity. Through independent lab testing, Fare sets a new benchmark for transparent and verified food.

Get Verified

Fare Verified

A new verification standard for

clean food

The Fare label establishes measurable and transparent standards to define food purity, nutritional quality, and producer integrity. Through independent lab testing, Fare sets a new benchmark for transparent and verified food.

Get Verified

A hand holds a smartphone, taking a photo of an avocado with a QR code sticker on it.

Overview

What We Verify

What We Test For

Customer Loyalty

The first fully transparent

food label

One label. 500+ contaminants screened.

The first transparency label backed by independent contaminant screening, verified nutrient analysis, and documented producer standards, consolidated into one unified verification system.

Get Verified

See Our Farms

Fare Verified

Build trust with real

data, not just claims

Tested, verified, and accessible by QR.

Showcase the data behind your standards. Make contaminant screening and nutrient quality visible at the product level, giving buyers clear, verifiable proof of what sets your products apart.

Producer Profile

Let your story attract

new customers

Make your standards visible to every buyer.

The Producer Profile turns your farming methods into visible proof. Buyers can see your growing practices, location, certifications, and verification data in one transparent view, helping you stand out in a crowded market.

A profile for Wild Origin Farms in Lewistown, Montana, showing a placeholder image and key attributes.
A profile for Wild Origin Farms in Lewistown, Montana, showing a placeholder image and key attributes.

What we verify

Contaminant Testing

We screen each product for pesticides, heavy metals, veterinary drugs, and other production-related contaminants using comprehensive multi-residue laboratory panels.

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Nutrient Density Testing

We analyze measurable micronutrient levels, including vitamins, minerals, and key antioxidants. This allows nutrient density to be quantified against standardized baselines.

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A profile for Wild Origin Farms in Lewistown, Montana, showing a placeholder image and key attributes.

Producer Profile

Producers can showcase their production standards, certifications, growing methods, and quality protocols within a verified profile tied directly to each approved product.

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What we verify

A chart comparing Omega-3 content in grass-fed whole milk versus USDA regular whole milk, showing much higher levels.

Contaminant Testing

We screen each product for pesticides, heavy metals, veterinary drugs, and other production-related contaminants using comprehensive multi-residue laboratory panels.

Learn more

A side-by-side comparison of a standard nutrition label and a detailed breakdown of saturated fats.

Nutrient Density Testing

We analyze measurable micronutrient levels, including vitamins, minerals, and key antioxidants. This allows nutrient density to be quantified against standardized baselines.

Learn more

A graphic showing an 'Over Limit' warning with a status bar indicating a value of 140%.

Producer Profile

Producers can showcase their production standards, certifications, growing methods, and quality protocols within a verified profile tied directly to each approved product.

Learn more

What we test for

For more information on residue limits, see Residue Limits.

Our Standards

Agrochemical Residues

We test for pesticide, herbicide, and fungicide residues at the product level, verifying that levels meet strict internal thresholds, not just regulatory minimums.

Heavy Metals

We screen for lead, arsenic, cadmium, and mercury using certified laboratory methods to ensure contaminant levels remain below established safety limits.

Antibiotics & Hormones

Animal products are tested for antibiotic residues and synthetic hormone exposure to confirm clean inputs and responsible production practices.

Nutrient Composition

We analyze vitamin, mineral, and antioxidant levels to validate nutrient density and compare results against established USDA baselines.

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Customer Loyalty

Built for producers,

trusted by consumers.

Defined production standards and third-party testing translate directly into measurable increases in consumer trust. Clear product transparency verified through independent testing, create visible accountability that consumers recognize.

See Our Standards

5.75x

Increase in consumer trust

† Label Insight. Transparency ROI Report. Industry research study.

Customer Loyalty

Earn preference while

attracting new customers

Turn proof into competitive advantage.

Consumer trust creates a clear market advantage in consumer buying decisions. Transparent standards and product-level data distinguish your products from opaque competitors while earning preference with new buyers.

Higher ROI

400%

of companies outperform competition when trusted by consumers

† Deloitte Digital. TrustID™: Building trust through data.


Get Certified

Customer Loyalty

Build loyalty and

outperform competition

Measured quality drives consumer demand.

Build loyalty and reinforce your position on the market with verified transparency. Clear, accessible proof supports repeat purchasing and reduces churn among buyers who prioritize substantiated quality over marketing claims.

Customer Loyalty

94%

of consumers are more likely to be loyal to a brand that offers full transparency

† Label Insight. Transparency ROI Report. Industry research study.

Get Certified

The first fully transparent food

label for farmers and producers

Become a Fare verified producer today and equip your products with the first fully transparent label, designed to prove quality, build loyalty and trust, and drive consumer demand.

The first fully transparent food

label for farmers and producers

Become a Fare verified producer today and equip your products with the first fully transparent label, designed to prove quality, build loyalty and trust, and drive consumer demand.

Stay in touch

Support

For Institutions

For Producers

© 2025 Fare (Fare Inc.)

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Support

For Institutions

For Producers

Stay in touch

© 2025 Fare (Fare Inc.)

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Support

For Institutions

For Producers

Stay in touch

© 2025 Fare (Fare Inc.)

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.